Sony reveals "Studio in a Briefcase"

With the build-up of American troops in the northern Gulf now undeniable, the media men converging on the region could well be sales targets for the smallest professional TV news package around.

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By  David Cass Published  October 16, 2002

With the build-up of American troops in the northern Gulf now undeniable, the media are also beginning to converge on the region.

This may not, at first sight, have a clear connection with Gitex but it is here that Sony Broadcast have chosen to showcase two products, which may play a significant part in reporting the expected conflict.

The “Studio in a bag”, teams the world’s best-selling TV camera, the PD 150 with a 15-inch Vaio laptop loaded with the ground-breaking Editmaster software. This package enables a freelance or video journalist to shoot and edit his own story in full broadcast standard, with his equipment all carried in a bag small enough to travel as hand baggage aboard any jetliner.

Enter the “Studio in a briefcase”. This one is based on the latest version of the DSR PX10 camcorder with optical stabilisation, married to a “baby” vaio laptop, just a ten inch screen as opposed to 15. The whole thing, including battery pack and charger, weighs in a just five kilogrammes and, according to SB’s Dave Allen-Castle, will sell for under US $9,000.

But why showcase these broadcast items at Gitex? He says: “The studio-in-a-bag has already proved itself in the industry and now we believe it and the new product might find a niche at the top end of the amateur market.”

Of the two packages he said, “Portability is the key. The only trade-off between the laptop and a studio edit is the size of images on the screen. The editmaster software and performance are just the same.”

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