OKI runs challenge in black hole of Hall 1

One of the most curious stands in the whole of Gitex is a black tent, studded with flashing fairy lights, in the middle of Hall1. Those who venture inside will find two of OKI’s latest printer series, the C7000 and the C9000.

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By  Neil Denslow Published  October 16, 2002

One of the most curious stands in the whole of Gitex is a black tent, studded with flashing fairy lights, in the middle of Hall1. Those who venture inside will find two of OKI’s latest printer series, the C7000 and the C9000.

Aside from being eye-catching, there is a connection between the stand’s design and the printers, as it is said to represent OKI’s printing capabilities.

“We are using black because most printing is in black. The coloured lights show OKI’s colourful printing and they flash to represent the printers’ speed,” explains John Ross, general manager, OKI South East Europe & Middle East.

To drum up vistors to the stand, OKI issued a pre-Gitex challenge to its target customers. The company sent out 500 CDs to businesses in the area and asked users to print off the five-page file on it. A clock then automatically timed how long the file took to be printed from the click of the mouse until the last page rolled off the printer.

Showgoers are then able to compare the time achieved by their printer with that of an OKI machine.

“Most printers took between three and five minutes to print the file. One guy’s took nine minutes and eight seconds! However, the OKI C7000 series can do it just 72 seconds,” says Ross.

“Such speed can make a company more efficient, as it gets files off PCs more quickly and they do not block up the network” adds Ross.

The printers have sparked interest from a range of customers and these leads will be pursued by the company’s distributors after the show.

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