Flasher Mac: Arabised OS makes debut

Recently released in the Middle East by Arabian Business Machines (ABM), Apple's Mac OS X V10.2, popularly known as Jaguar, is proving popular over on ABM’s stand in Gitex Hall 4.

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By  Graham Stacey Published  October 16, 2002

The Apple OS X, known as Jaguar, seems destined to become a hit in the Middle East, with Arab developers and users being drawn towards Jaguar's diverse capabilities and functionalities. And now, in a step towards Arabisation of its product line, ABM has introduced the first Arabic applications for OS X.

Elias Abu Rustom, ABM marketing director, said: “Jaguar possesses over 150 creative innovations, which have been pivotal in ensuring its popularity around the globe. It also boasts of various improvements which have been specifically designed for the Mac's Arab users. These custom-made features include several Arabic-compatible applications such as an instant messaging client, an address book and a search engine. Apart from these, the Mac OS X v10.2 includes the QuickTime 6 and the Quartz Extreme graphic system, which have Arabic support capabilities.”

Speaking about Jaguar's Middle Eastern success, Abou-Rustom added: “Apple's latest operating system, Jaguar, is a revolution in itself and has undoubtedly made its mark in the Middle Eastern market. This has been made possible as a lot of deliberation has gone into analysing and understanding the requirements of the typical Arab user. On the same lines, we are providing all users with an opportunity to have a personal feel of a more localised version of Jaguar OS at Gitex 2002.”

The Jaguar has proven to be a runaway hit in the region and its Arabic flavour has caught the imagination of developers and individuals throughout the Arab world. And Apple's Middle Eastern success story is expected to continue, as more and more Arabic-oriented Apple products join the shelves in local stores.

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