More to mouse mats than meets the eye

The humble mouse mat is a crucial but often overlooked part of the IT infrastructure. However, Fatila Technology, Nova’s regional distributor, is looking to change this by promoting an innovative range of mouse mats.

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By  Neil Denslow Published  October 14, 2002

THE humble mouse mat is a crucial but often overlooked part of the IT infrastructure. However, Fatila Technology, Nova’s regional distributor, is looking to change this by promoting an innovative range of mouse mats.

“Not many people realise how much R&D goes into mouse mats,” notes DPS Kalra, managing director, Fatila Technology.

Nova’s R&D has resulted in a mouse mat specially designed for optical mouses, which greatly boosts their performance. Another mat, the IT-Time pad, includes a built-in world clock and a calculator with a currency converter. This computational power does not reduce the usable size of the mat, however, as a mouse can be rolled over the total surface area.

Nova has developed a range of off-the-shelf mats, but most of its product lines can also be customised for use as corporate freebies.

“Mouse mats are a fun way of advertising,” says Alexander Gignoux, export manager, Nova.

“And as a client will have the mat on their desk, they will always think of the company that gave it to them,” he adds.

Also being demoed on the stand is Nova’s Fix-Max, ‘the long awaited advertising medium.’

Fix-Max is a sticky material, which can be used to create stickers bearing company logos and other advertising messages. However, unlike traditional stickers, Fix-Max stickers can be easily peeled off, and stuck elsewhere, without leaving a mark.

“Why not create a unique business card for yourself?” asks Kalra.

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