18 Pakistani IT companies participate for first time at Gitex

For the first time ever, Pakistan has sent a pavilion to Gitex, under the auspices of the government's Pakistan Software Export Board (PSFB), to promote software which account for US $200-300 million per year in revenue.

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By  Massoud Derhally Published  October 14, 2002

For the first time ever, Pakistan has sent a pavilion to Gitex, under the auspices of the government's Pakistan Software Export Board (PSFB).

The 18 Pakistani companies that are taking part in Gitex 2002, are keen on exhibiting their IT outsourcing capabilities and software products. In the past Pakistani companies have focused on Western markets but now there is a shift in strategy, according to Waqar Butt, director of international marketing for PSEB.

Butt told the Gitex Times that unlike the past today Pakistani companies are seeking out new partners in the Middle East.

“At Gitex companies have ready made off the shelf products such as time management systems, sales force information systems and quality management systems,” says Butt.

Most of the companies have clients in Saudi Arabia and are now looking to expand and bring on board customers from the banking, finance, telecom, PDA, wireless and petrochemicals sectors.

Landmark Resources, which has a monopoly on data in the oil and gas sector in Pakistan, and has helped digitise information, hopes to do the same in the Gulf, according to Osman Jilani, sales executive.

According to Shahid Latif, managing director of PSEB, the government of Pakistan has played an important role in nurturing IT companies and has provided various incentives to the industry.It has exempted all computers and related hardware from duties, taxes, and surcharges. Income of software industry is exempt from income tax until 2016.

“Currently software exports account for US $200-300 million per year and this is set to grow at the end of next year to US $500 million,” Butt told the Gitex Times.

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