Samsung stand offers consumers ‘digital harmony’

Digital technology provider Samsung Electronics is displaying the latest cutting-edge technologies at this year’s show as part of the company’s ‘digital convergence’ theme.

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By  Marcus Webb Published  October 14, 2002

Digital technology provider Samsung Electronics is displaying the latest cutting-edge technologies at this year’s show. Forming part of the company’s ‘digital convergence’ theme, Samsung’s giant pavilion allows visitors to experience being inside a digital home and “feel the digital harmony.”

Appliances on the stand are linked to the web through non-traditional devices, such as personal digital assistants (PDAs), TVs, refrigerators, microwave ovens and phones. D.K. Byeone, managing director, Samsung Gulf Electronics, predicts that digital convergence will be the way of the future and confirms Samsung’s belief that the new technology has the potential to expand the IT and telecommunications industries in the region.

“The ‘digital convergence’ theme at our spacious stand gives visitors a realistic view of the emerging technologies that will spearhead this revolution and will take consumers’ digital experience to an unprecedented level,” he said.

“The benefits of digital technologies are very evident and, by bringing in the element of convergence among these digital devices, we will further see the emergence of a new wave of technology that creates a family of connected devices that can be accessed anytime and from anywhere.”

The Samsung pavilion is spread over 323 square metres and grouped into four circles to offer a full insight into the future of technology. The giant stall will showcase the company’s diverse range of devices. Products on display include new mobile phones, latest home appliances and a wide range of flat panel displays including the world’s largest TFT-LCD (40-inch) and PDP (63-inch) televisions and the first 24-inch TFT-LCD TV/monitor.

At the mobile display unit consumers can see the first-ever 65,000 pixels TFT-LCD colour screen mobile phone, use simulated video streaming to capture mobile movie clips, compete in multimedia enabled games, and listen to a choice of 40-polyphonic ring tones.

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