ASUSTek aiming to gain a name for notebooks

The company has been making notebooks since 1996 and its factories in Taiwan have a capacity two million motherboards and 150,000 notebooks per month.

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By  Guy Mathew Published  October 13, 2002

AsusTek occupies stand A1 in Hall 1 and as a major manufacturer of motherboards, notebooks, networking equipment and mobile computing devices it needs the space to get its message across. The company has been making notebooks since 1996 and its factories in Taiwan have a capacity two million motherboards and 150,000 notebooks per month. Over the past two years the company has been making efforts to reach the Middle East market through a network of distributors and resellers such as Microtop in the UAE, BDL in Saudi Arabia and Metra Computer in Egypt, and it is attending Gitex to futher the work it has already done in these markets. One of the main areas ASUSTek is tackling at the moment is Intel-based servers. It has an innovative board design that allows a two way Xeon server to fit into 1U of rack space, a difficult job, given the cooling constraints. The company uses up to eight synchronised fans to pull air through the unit while reducing noise as far as possible. It has also launched chipsets tuned for the latest range of Intel Pentium 4 processors with clock speeds of 3GHz expected by the end of the year. It has a number of features designed to get the most out of the available technology. Leveraging the Intel 845PE chipset to support DDR333 memory, P4 CPUs on 533MHz FSB and advanced technology such as Serial ATA and Gigabit Ethernet, the P4PE delivers a high-performance solution for today's most demanding PC users. With the boom in notebook sales that is going to be an area of particular focus as the company seeks to broaden its base and establish a reputation for end-user products as well as components.

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