Taiwan means business and the Middle East is a key market

Taiwanese companies are strongly represented in Hall 8 as the country looks to find partners in the region. With 60 companies at this year’s Gitex, the message is out that Taiwan means business in the region, says Jack Roan, president of Ace Marketing, the organisation coordinating participation in the Tawain Pavilion.

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By  Massoud Derhally Published  October 13, 2002

Taiwanese companies are strongly represented in Hall 8 as the country looks to find partners in the region. With 60 companies at this year’s Gitex, the message is out that Taiwan means business in the region, says Jack Roan, president of Ace Marketing, the organisation coordinating participation in the Tawain Pavilion.

“This region is a key development area in Asia and many IT organisations based in Taiwan are looking for a world stage to highlight their latest products and applications,” he explains.
“We looked at the opportunities available in the Middle East and concluded Gitex offers the perfect vehicle to enable our clients to explore a region with high-growth potential,” he added.

Omega Technology that specialises in coolers, switches, cables and USB products, recently opened an office in the Jebel Ali Free Zone and hopes to boost regional awareness of its products through Gitex. But not all the Taiwan participants have an established presence. Some are using the exhibition to explore the feasibility of such a move. Apollo Power Technology is making its debut at Gitex.

By showcasing its uninterruptible power supplies and automatic voltage regulators the company hopes to open doors to new markets in the region, with accounted for US$200,000 in sales in 2001. The company hopes its presence at the show will boost that figure to $300,000 in 2002.

While G-Atlantic Enterprises, which specialises in computer cases and power supplies, is back for a fifth time. Since its first show in 1997 sales in the region are now over $700,000 a year. “The Middle East market is growing fast and we expect Gitex will enable us to capitalise on that trend,” said Anita Yao of Princo Corporation.

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