Minolta prints budget in colour

Minolta plays the colour card with budget laser printers.

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By  Simon Duddy Published  October 13, 2002

Minolta-QMS hopes to use the Gitex exhibition to convince business in the Middle East that colour laser printing is no longer a luxury option.

Minolta will showcase its new Magicolour 2300DL laser printer, which costs just over $1,000. The company has used 2400 dpi print resolution and a new toner technology in an attempt to create detailed, sharp lines, text and images on ordinary office paper. The Magicolour 2300 DL has been designed as a colour laser printer which can be used as a monochrome only printer with additional mono drivers. Minolta is also using wax within the toner, which eliminates the need for fuser oil, an often messy consumable in colour laser printers.

The Magicolour 2300 DL features print speeds of 4ppm in colour and 16ppm in mono. It also includes built-in 10/100BaseTX Ethernet, USB, and parallel interfaces. This network ready status makes it suitable for office use. It has a reasonably small footprint of 492 x 360 mm that Minolta hopes will appeal to many small business users. The printer has 32Mb standard RAM upgradeable to 288Mb and an LED control panel to simplify configuration and provide status information. It can also use a variety of office media types.

"For years, businesses have understood communications effectiveness increases with the use of colour in printed materials, but slow print speeds from inkjets have failed to match the workflow expectations of users, while colour laser was perceived as being out of reach for many companies." said Andy King, VP Sales and Marketing Minolta-QMS EMEA. "With its low price comparable to most network ready monochrome printers, the magicolor 2300 DeskLaser makes colour laser printing accessible to any company. With 2400 x 600 dpi laser quality, sustainable 4ppm colour or 16ppm mono print speeds and a standard network interface, why not upgrade to colour laser?"
The message that the falling price of colour laser printers is increasingly allowing these models to compete with their mono cousins is a popular one among many printer vendors at this year's Gitex.

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