BenQ banks on the funnier side of network lifestyle

BenQ is making a series of promotions at Gitex for products that closely adhere to its ‘digital lifestyle’ corporate image.

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By  Kieran Potts Published  October 13, 2002

BenQ, previously a division of Acer’s peripherals business, is making a series of promotions at Gitex and the computer shopper fair for products that closely adhere to its ‘digital lifestyle’ corporate image.

“BenQ products aim to bring quality and enjoyment to life through innovation and design, making technology more a function of lifestyle and less a tool for a specific task,” explains Robert Dung, managing director of BenQ Middle East.

“At Gitex 2002, BenQ is committed to demonstrating that IT is not just a work tool but also about having fun,” he added. “And at both the exhibition and shopper venues, BenQ employees and reseller partners will be showcasing their latest products — from LCD TVs and digital cameras to plasma display screens — and offering new technology at discount prices.”

New products include a 20-inch LCD TV, 46-inch plasma display, and a three megapixel camera.

The 3310 digital still camera is intended for consumers who want to migrate to digital without compromising on picture quality. It does this by combining a high-resolution sensor with high-end optics. It also features short video and sound recording.

The plasma display is new on the market and boasts high resolution in a thin and lightweight body.

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