HP fights fakes in the local market

HP today kicks off its campaign against the sale of counterfeit printer cartridges in the region. The vendor plans to use Gitex to raise consumer and channel awareness to the problems caused by counterfeit consumables.

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By  Greg Wilson Published  October 12, 2002

HP today kicks off its campaign against the sale of counterfeit printer cartridges in the region. The vendor is using Gitex to raise consumer and channel awareness to the problems caused by counterfeit consumables. In order to protect end-users and partners HP is now introducing a programme to raise awareness.

The programme aims to provide consumers with more information about counterfeiting, and give them more assistance in identifying fake consumables. HP will set up both an e-mail and telephone hotline that users can contact if they think they have bought a counterfeit product.

The vendor also plans to launch a web site to provide information about indicators of counterfeits, and the advantages of buying original printer consumables. “The biggest problem is that the end users don’t realise when they are buying counterfeit products, because they are packaged exactly like the original,” explains Alya Azar, supplies sales manager for HP’s Imaging & Printing Group.

To aid consumers in identifying product indicators, HP will be improving the packaging for all of its printer consumables, and will be conducting both reseller and end user advertising campaigns to make buyers aware of the differences between genuine and fake products. Improved security labels will also be added to aid detection of counterfeit cartridges.

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