Microsoft to help realise customer potential

Microsoft Middle East is brandishing ‘Realising Potential’ as its theme for this year’s Gitex exhibition, which opens in Dubai on Sunday. The theme reflects the evolution of Microsoft's business and its focus on customers, according to the software developer.

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By  Richard Brown Published  October 11, 2002

Microsoft Middle East is brandishing ‘Realising Potential’ as its theme for this year’s Gitex exhibition, which opens in Dubai on Sunday. The theme reflects the evolution of Microsoft's business and its focus on customers, according to the software developer.

Mohammed Kateeb, Managing Director, Microsoft Middle East says that the firm’s ambition at Gitex 2002 is to connect with its customers and understand how they use technology. “Microsoft Middle East will provide the best of breed technology solutions to foster better communication and collaboration among business and information workers within the region and help them realise their full potential.”

The company will unveil its latest mobile devices at the show, including the Tablet PC, and Pocket PC Phone Edition. Emphasising mobility during the company’s series of partner announcements throughout the week-long event, Microsoft will drill down on the concept of ‘information workers’.

Kateeb explains: “Information workers broaden the definition of what we think of today as the knowledge worker. Information workers use technology, but they are from a broader spectrum of work. They can be doctors or insurance agents. They do not always sit in front of a computer eight hours a day, but they are often mobile, use technology to manage information and make decisions, and they need more flexible and business-appropriate computing solutions.”

In addition to mobility products, other Microsoft highlights will include demonstrations of the Windows XP operating system, a preview of the next generation of the server platforms through Windows .Net Server, new 64-bit servers (Microsoft SQL Server 2000) and its e-business servers among other activities.

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