BBDO Worldwide unveils new corporate identity

A new logo aims to reinforce the BBDO brand whilst bringing greater prominence to each local partner’s own company name.

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By  David Ingham Published  October 8, 2002

BBDO Worldwide has developed a new corporate identity, which will be introduced gradually throughout the agency’s global network. The new logo, introduced in September, employs a vertical format and dual colour scheme to reinforce the BBDO brand name, whilst retaining the local identity of each BBDO network member – in the Middle east’s case, Impact/BBDO.

The new design replaces a BBDO logo that remained almost unchanged for 100 years.

“As a creative communications leader, we felt the current BBDO logo was a bit staid and stale – particularly since our brand has become arguably the industry creative standard bearer over the past twenty years,” said Allen Rosenshine, chairman and CEO of BBDO Worldwide.

“The new design was created to reflect our position as a growing, leading creative communications company and to set us apart from our competition,” he continued.

The new corporate identity has been in development for more than a year and was created by Nolin Branding & Design, which is part of the BBDO network. It was overseen and endorsed by the Creative Committee of the BBDO Worldwide Board.

Alain Khouri, Group Chairman of BBDO’s Middle East network, Impact/BBDO said: “BBDO is guided above all by an unwavering focus on the creative work we undertake for our clients. Accordingly, our brand identity is simple, clean and direct. Original but understated, it resonates with the idea that our reputation for creative achievement must rest on the work that we do, not on a flashy image”.

Agencies are expected to begin phasing in the new corporate identity immediately. It will be fully implemented throughout the network by August 2003.

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