APC targets data centre customers

American Power Conversion (APC) is commencing its assault on the high end UPS market with the Gitex debut of its PowerStruxure architecture.

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By  Mohammed Affan Published  October 6, 2002

American Power Conversion (APC) is commencing its assault on the high end UPS market with the Gitex debut of its PowerStruxure architecture. The vendor, better known for its dominance in the desktop and server uninterruptible power supply (UPS) market, introduced PowerStruxure to the US market during Q1 2001, but is only now importing its high end architecture to the local market. “Many data centres are built with a power infrastructure designed to handle the anticipated power demands of a facility for its entire life,” says Phillip Hughes, APC Middle East manager. “[But] this is frequently based on an [incorrect] forecast, meaning that organisations tend to overcompensate unnecessarily,” he adds.

PowerStruxure Architecture combines UPS functionality with power distribution unit (PDU), cooling, cabling management and a software administration layer to deliver a ‘comprehensive’ solution.
APC has taken the scalable, plug & play model of its Symmetra mid-range UPS family and scaled it upwards in a more compact and manageable footprint.

The plug & play nature of the PowerStruxure enables company’s to deploy a data centre UPS rapidly.

“PowerStruxure allows additional capacity to be purchased and installed when needed via simple ‘building blocks,’ reducing the upfront capital investment required to undertake data centre projects,” says Hughes.

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