Microsoft helps companies

Information anywhere, anytime is going to be playing a large part in Microsoft’s offering at Gitex. The software giant plans help local companies understand how they use technology, provide value through the delivery of that data and support them as they ‘realise their potential.’

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By  Mohammed Affan Published  October 6, 2002

Information anywhere, anytime is going to be playing a large part in Microsoft’s offering at Gitex. The software giant plans help local companies understand how they use technology, provide value through the delivery of that data and support them as they ‘realise their potential.’

Microsoft’s display is going to be broken down into four themes — business agility, trustworthy computing, business solutions and mobility.

“Microsoft’s strategy will be to provide enterprise-ready technologies, products, and services that serve as the platform for technology partners and developers in the field, many of whom will participate on Microsoft’s stand. The overall objective at Gitex 2002 is to help individuals and businesses realise their potential,” says Mohammed Kateeb, managing director, Microsoft Middle East.

In addition to Microsoft’s all encompassing business theme to its stand this year, the vendor is promoting Windows XP operating system that debuted at last year’s show.

Visitors to their stand are also going to be able to get a sneak preview of forthcoming releases including Windows .NET Server, the 64-bit edition of SQL Server 2000 and the rest of its e-business servers.

“At Gitex 2001 Microsoft previewed the Windows XP operating system ahead of the worldwide launch. All of us at Microsoft are very encouraged by the response by our partners to Gitex 2002 in ensuring that their hardware is now Windows XP compatible. Gitex 2002 will definitely have more desktop surprises to follow,” comments Kateeb.

Due to Microsoft’s popularity in the small to medium business segment, the vendor is also going to be pushing its Small Business Server 2000.

A critical element to Microsoft’s stand this year, as it is every year, is going to be the vendor’s Arabic software. Microsoft’s development team is going to be giving presentations for duration of the show.

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