Cisco Systems calls partners to sell IP telephony

Networking giant Cisco is gathering its channel community around its stand at this year’s show. The vendor is planning to host a number of events for its small to medium resellers to enable them to meet its team of EMEA (European Middle East & Africa) executives and learn.

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By  Greg Wilson Published  October 6, 2002

Networking giant Cisco is gathering its channel community around its stand at this year’s show. The vendor is planning to host a number of events for its small to medium resellers to enable them to meet its team of EMEA (European Middle East & Africa) executives and learn how to promote Cisco’s range of IP telephony and wireless technologies.

In line with its channel initiative, Cisco is also chasing small to medium businesses with a range of cost effective networking solutions. On the stand, Cisco will demonstrate how converged networking can create substantial savings in a very short timescale, both in terms of infrastructure maintenance costs and more efficient use of bandwidth.

The vendor also plans to provide a working demonstration of its Aironet 1200 switch, which has already been rolled out in several hospitality and local government organisations.
“Small and medium customers provide a golden opportunity for resellers in the Middle East,” says Roger Levenhagen, marketing manager at Cisco Systems.

“With the right networking solution and consultancy, these companies can really make their businesses fly. The challenge we will be addressing at Gitex is to provide appropriate support to resellers, in terms of direction, marketing collateral and training, so that they can capitalise on this market as it continues to develop,” he adds.

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