Burj Al Arab turns pink to mark Breast Cancer Awareness Month

Dubai's prestige seven star hotel joins other global landmarks by being bathed in pink light to mark World Breast Cancer Awareness Month.

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By  David Cass Published  October 1, 2002

One of Dubai’s most famous landmarks is turning pink this month to embrace the campaign against breast cancer, one of the world’s most dangerous diseases for women.

Dubai’s Burj Al Arab, the world’s only seven star hotel, which is normally lit by an ever-changing kaleidoscope of colours, will only be bathed in pink light during October. It joins other global landmarks, like New York’s Empire State Building, the Leaning Tower of Pisa, the GUM department store in Moscow, Niagara Falls, Capetown’s Table Mountain, Vienna City Hall, Munich’s Angel of Peace and the Tokyo Tower, all being bathed in pink light to focus public attention on the urgent need for knowledge and research to combat breast cancer.

In a further bid to increase public awareness, cabin crew on Emirates’ flights are being urged to wear pink ribbons in support of the worldwide Breast Cancer Awareness Month.

Announcing Emirates' support of the campaign, Dr Alasdair Beatton, Head of the airline's Medical Services, echoed the call for women all over the world to work on improving survival rates for women with breast cancer.

Dr Beatton said: “Every woman needs to be aware that Breast Cancer IS beatable, and one of the best ways is to be aware. Regular self-examination is simple. It takes only a few moments and any doctor or nurse will demonstrate how easy it is.

“Early detection of ‘abnormalities’ and reporting them to a doctor for further advice has been shown dramatically to improve survival rates. It is never a waste of time -- quite the opposite, it is instead a waste of a most precious life not to do it,” Dr Beatton said.

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