Streaming media services fail to tempt businesses

Despite enthusiasm and backing from vendors, business applications for streaming media are struggling to find a user market. In comparison video conferencing services, are gaining popularity among enterprises.

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By  Zoe Moleshead Published  September 25, 2002

Despite enthusiasm and backing from vendors, business applications for streaming media are struggling to find a user market. This is in comparison to video conferencing services, which according to In-Stat/MDR, appeal to enterprises because of the cost savings and improved employee productivity they offer.

However, the research group does expect the streaming media market to improve and reach US$2 billion during 2006. Medium-to-large enterprises will account for 69% of this revenue.

In-Stat/MDR says robust Digital Asset Management databases are a necessity if streaming media is to prove its value in the enterprise sector.

"In order to help end-users navigate through a streaming media application, there must be an easy-to-understand, and easy-to-use interface," says Gerry Kaufhold, principal analyst with In-Stat/MDR.

"Live two-way video conferencing is currently experiencing 50% year-over-year growth, and streaming holds the same potential a few years out. Obviously, there must be some conformity in the user interface if streaming is to become a follow-on application to video conferencing," he adds.

In-Stat/MDR expects the streaming media services market to “blossom” in the next couple of years, spurred on by the growth in video conferencing. However, collaboration between streaming media and video conferencing vendors will facilitate this progress. The research group recommends a standard interface to ease use.

“If streaming media and video conferencing are to become part of the mainstream for business communications, the user interface must be simple and universal in nature,” In-Stat/MDR says in its report.

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