GCT embraces wireless peripherals for Gitex

Genius Computer Technology (GCT) is going wireless at this year’s show. GCT, the regional distributor for Genius intends to set up four separate demonstrations areas on its stand to showcase its full range of peripherals.

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By  Mohammed Affan Published  September 12, 2002

Genius Computer Technology (GCT) is going wireless at this year’s show. GCT, the regional distributor for Genius intends to set up four separate demonstrations areas on its stand to showcase its full range of peripherals.

The demo areas will focus on networking products including DSL modems and Gigabit Ethernet switches, multimedia featuring the Genius’ range of speakers and other audio and imaging products. Another area is dedicated to digital cameras and finally the fourth zone will be focus on the wireless office.

“We strongly feel that the existing trend for wireless will get stronger next year and that this is where SMB and enterprises should be looking to invest in the near future,” comments Milad Jabbour, managing director, GCT.

“We have already seen that the consumer and the Soho market segment is increasingly embracing the wireless, optical range of products, especially keyboards, mice, and game pads. Demo stations within our Gitex stand will display and prove to the visitors the real value of investing in a good quality peripherals,” he adds.

Alongside its range of Genius peripherals, GCT is looking to use Gitex as a launchpad for its new business venture — Shazar Distribution. The company has been set up to distribute consumables not already covered by the Genius product range.

“We felt there was an opportunity for consumables in this region and set up Shazar Distribution to look after this,” says Jabbour.

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