Al Futtaim Group prepares its business units for a hectic Computer Shopper

Al Futtaim Group is beefing up its presence at Computer Shopper with its consumer electronics division. With the ongoing convergence between information technology, telecommunications and traditional electronics products, the company believes shopper presents a ‘fantastic opportunity,’ to shift product and educate the market.

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By  Mohammed Affan Published  September 12, 2002

Al Futtaim Group is beefing up its presence at Computer Shopper with its consumer electronics division.

With the ongoing convergence between information technology, telecommunications and traditional electronics products, the company believes shopper presents a ‘fantastic opportunity,’ to shift product and educate the market.

“Computer Shopper is an excellent event not just for Dubai & UAE, but for the entire GCC. It offers an excellent medium to sell the latest of IT products to customers, as well as provide a unique window to communicate on the products and the brand,” comments Raman Pandya, group director & managing director electronics.

Consequently, Al Futtaim’s Electronics Division is going to be touting a wide range of products covering just about everything from digital cameras, to mobile communication, computing solutions, and LCD TVs, monitors and MP3 players.

“It now has the potential to encompass consumer electronics, telecom and IT products and solutions that are great prospects to both institutional and individual customers,” comments Pandya.

The Al Futtaim Group is acting as an umbrella company for a number of business interests, including Toshiba, Afcomp, Oman National Electronics (ONE), Panatech Engineering, Sanyo and Plug-ins.
All six companies are looking to improve on last year’s Gitex performance, which was marred by the events of September 11th.

However, Al Futtaim representatives seem upbeat that they will be able to exceed last’s performance, particularly as the organisation is going to be exhibiting a broader range of products.

“IT products are the fastest moving items in shopper. We expect this trend to continue this year too, though other related items like digital cameras, PDAs and MP3 will also receive [more] attention. We will carry quite a few ‘hot’ items across our range that will be unveiled closer to the date of shopper,” says a company spokesperson.

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