LG brings B2B ordering 100% online

LG Electronics Middle East has achieved 100% online ordering through its business partner web site

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By  Mark Sutton Published  September 11, 2002

LG Electronics Middle East (LGEME) is hailing the success of its B2B strategy, following the news that it now has attained 100% online ordering of spares and services. The site, www.lgesvc.co.ae provides business services to customers in 50 countries.

“Before June this year the average annual online order rate was 68%,” said YR Rob, managing director of LGEME. “Now we are averaging a 100% monthly rate which is a remarkable achievement considering the orders are placed from over 80 business accounts in 50 counties, including far flung places such as Abidjan and Togo.

The site was unveiled 22 months ago, and allows LG business partners to check stock, process orders, check account balances, and download paperwork. The company plans to add an order tracking service, and a to extend online services to a customer information service.

“Increasing the efficiency in the order fulfillment cycle has led to substantial savings in time and money while establishing LG as a leading B2B provider,” said Roh. “For instance, the e-commerce initiative has reduced order intake and payment confirmation time from eleven days to just one hour during normal business days.

“Via the end-user CIC, which will operate in both Arabic and English, customers will have 24-hour access to LG service centres. They will be able to register a request for a technician and will receive both email and SMS confirmations of the date and time of the appointment. This is all in line with LG’s overall regional vision of taking the number one slot on customer indices,” explained Roh.

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