Gulf Air reviews turnaround plan

Gulf Air delays a September 14 board meeting to give it more time to review the new management’s turnaround plan.

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By  David Ingham Published  September 9, 2002

The chairman of Gulf Air, HE Shaikh Hamdan bin Mubarak Al Nehyan, announced yesterday that a board meeting scheduled for September 14, 2002 has been rescheduled. In a statement, Gulf Air said that the owner states have requested more time to review a turnaround plan that aims to bring the airline back into profitability in three years.

Gulf Air also said in the statement that the airline's owner states continue their full financial support to the company. There was no mention of Qatar, which has declared its intention to withdraw from Gulf Air.

“Gulf Air has launched several initiatives and holiday programs aimed at enhancing its services and fulfilling the needs and aspirations of its passengers, as well as boosting tourist drives amongst the owner states,” said Shaikh Hamdan.

In previous interviews with ITP.net, the airline's recently appointed CEO, James Hogan, has said that Gulf Air’s turnaround strategy will focus on improved service, greater punctuality and destination-oriented advertising targeting European passengers.

Among the first phase of changes, chefs have been recruited from five-star hotels and restaurants from all over the world to try to add a new dimension to the airline’s First Class service. A few months into Hogan’s tenure as CEO, the airline is claiming that on-time performance (OTP) results for July showed an 8% improvement year on year, with 66% of flights leaving on time, and 84% of flights taking off within 15 minutes of schedule.

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