Gulf Computers opens Oracle based contact centre

The centre will offer a range of services from fully outsourced CRM to single tele-marketing campaigns.

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By  Guy Mathew Published  September 8, 2002

Gulf Computers has announced the opening of its Oracle based contact centre at its offices in Dubai. The centre will offer a range of services from fully outsourced CRM to single tele-marketing campaigns or lead generation and vetting.

“This is a strategic initiative with Oracle. Gulf Computers has invested in a 25 seat call centre powered and implemented with Oracle CRM suites and Lucent telephony switches,” said Alakh Verma, general manager, strategy and business development, Gulf Computers.

“As both public and private sectors across the Middle East are adopting e-business solutions, there is a growing need for outsourced call centre services and the implementation expertise on Oracle CRM offered by Gulf Computers,” he added.

Oracle and Gulf Computers predict that the take up of CRM will become increasingly popular in the small to medium sized business (SMB) sector but that such companies will need technical assistance and might well prefer to outsource some or all of the components of a solution. The Gulf Computers competency centre will allow SMBs to pick and choose which modules and processes they want to outsource on a case-by-case basis.

Arun Kheher, director of CRM for Oracle, emphasised that the centre will be fully supported by Oracle with technical upgrades on infrastructure and training of Gulf Computers personnel. He also said that the centre would enable customers to have live demonstrations and to develop competency on Oracle CRM offerings themselves.

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