Asbis signed as Tripp Lite distributor

Tripp Lite has signed Asbis to be its distributor for the Middle East, Africa and Eastern Europe.

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By  Guy Mathew Published  August 26, 2002

Tripp Lite has signed Asbis to be its distributor for the Middle East, Africa and Eastern Europe. The power protection company is aiming to leverage the experience and reach of Asbis in these markets to spread its brand.

Tripp Lite products include surge suppressors, of which it has over 14 million in use worldwide, power inverters and PC protection.

"ASBIS represents everything you want in a world-class distributor: global experience, local knowledge, and quality employees and service," states Vipin Sharma, director, Tripp Lite MEA. "This partnership will bring quality Tripp Lite power protection solutions to a whole new customer base throughout the region."

Asbis has over thirty offices in 22 countries across the region and a product list of some 2,000 items. Tripp Lite believes that this experience will make it an effective partner to get the brand further established in the region. This will be done by a mass marketing campaign and offering education and technical support.

Tripp Lite is also starting its Golden Reseller programme that has a range of incentives for reseller customers.

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