Emirates Airline and Le Meridien co-host online competition

Emirates Airline and Le Meridien will co-host an online competition that will allow Internet users logging into either of their respective Web sites, a chance to win a holiday.

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By  Vijaya George Published  July 31, 2002

Emirates Airline (www.emirates.com) and Le Meridien (www.lemeridien.com) will co-host an online competition that will allow Internet users logging into either of their respective Web sites, a chance to win a holiday. The Web-based promotion will run from August 1 to October 17, and will offer six holidays for 12 travellers to any destination in the world of Emirates and Le Meridien.

Their joint network encompasses more than 100 hotels and resorts in more than 30 countries including Nice, Ko Samui, Sydney, Singapore, and London. Online participants will have to answer a few questions on personal service requirements to qualify for the first prize, which comprises one set of two first class tickets and a five-night stay in suite accommodation for two at Le Meridien. The second prize incudes two business class tickets and an executive suite stay and the third prize includes economy tickets for two and a deluxe room stay on an Emirates route linking the Le Meridien destination of choice.

“Virtually, anyone in the world making an online connection to Emirates or Le Meridien Web sites has the chance to win a holiday to any Emirates/Le Meridien destination around the world,” stated Mike Simon, director, Corporate Communications for Emirates. He commented that the infinite reach of cyberspace could see this as one of the most popular, biggest and wide-spread competition offerings that Emirates has been involved with, to date. “In fact, with the ability of direct communication to a sizeable audience — in excess of 500,000 members, already signed up to our Skywards frequent flyer programme and Le Meridien Moments alone — we are feeling confident that this will spark a huge amount of attention among the members of the two programmes and non-members alike,” he added.

The competition is aimed at increasing awareness of Emirates and Le Meridien luxury destinations around the world and putting Dubai and the United Arab Emirates in the spotlight as well.

Russel Sharpe, senior vice president, sales and marketing, Le Meridien Middle East and West Asia, added that the online drive comes at a time when smart operators are looking out of the box to grow brand awareness and business levels. “Brand alliance is key in brand and destination marketing and it is positive to see two global brands such as Emirates and Le Meridien coming together to promote in- and out-bound tourism, region-wide and beyond,” said Sharpe. “In addition, the use of the World Wide Web opens this competition to anyone in any part of the world – and the fact that the choice of destinations lies in the hands of the competition winners makes winning even more of a memory. We are hoping to offer trips of a lifetime.”

The six winners and their partners will be flown into Dubai by Emirates, hosted at Le Meridien Dubai, to collect their tickets to a deluxe holiday of their choice. In addition, the online competition will be backed up by a radio campaign in the UAE, where listeners can win restaurant dining prizes for meals at Le Meridien's four Dubai-based properties.

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