Microsoft Great Plains and Jumbo Electronics target retail customers

Microsoft Great Plains has signed Jumbo Electronics as a channel partner to reach the lucrative retail solutions market in the UAE

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By  Mark Sutton Published  July 8, 2002

Microsoft Great Plains and Jumbo Electronics have joined together to target the UAE retail solutions market. Jumbo has been appointed as a channel partner to sell Microsoft Great Plains products to the growing retail sector in the Emirates.

Jumbo will be selling the Dynamics Business Plus line of accounting software for small to medium enterprises, as well as providing after sales support. The aim of the deal is to push Microsoft Great Plains to the growing retail sector, leveraging Jumbo’s experience in serving the retail sector and from operating in the retail sector too.

“The UAE is one of the most important markets in the Middle East for Microsoft Great Plains, and we are proud to be partnering with such a large and well-established local company as Jumbo,” said Chris Harris, managing director, Microsoft Great Plains Middle East. “In particular, we see great demand for retail solutions in the UAE, as it has firmly established itself as the region’s leading shopping destination. IT solutions that empower merchants with Microsoft technology, implemented with Jumbo’s tremendous retail experience, will be key to maintaining that glowing reputation.”

Vishesh L Bhatia, chief operating officer of Jumbo Electronics commented: “Jumbo is a leader in the UAE retail software solution market, with several related implementations already in use across the country, because Jumbo is a leading retailer itself. By partnering with Microsoft Great Plains, we hope to extend our position of leadership to include small and medium-sized business customers, as well as larger, enterprise-class customers.”

“Jumbo’s vast experience in the retail market makes it a natural partner, as Microsoft Great Plains clearly sees its future in the supply of value-added solutions to the region’s vertical industry sectors, such as retail, auto, and health,” commented Venkat Raman, channel sales director, Microsoft Great Plains Middle East.

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