NCR signs VAR agreement with Emirates Computers

The agreement ensures that the UAE's retailers receive a more personalised and efficient service.

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By  Greg Wilson Published  June 30, 2002

NCR has signed up Emirates Computers as a value added reseller (VAR) for its range of retail products in the UAE. The agreement covers NCR’s point of sale (POS) solutions, price scanners, self-service kiosks, self-service checkout systems, electronic shelf labelling solutions and front end software products.

“The VAR agreement between NCR Retail Solutions Division and Emirates Computers will ensure that retailers get more personalised and efficient service for NCR products and solutions,” says Ahmed Hisham, territory manager, Gulf & Pakistan, NCR Retail Solutions Division.

“We will leverage Emirates Computers’ market knowledge and experience in IT solutions to give an extra edge to the marketing of NCR products. We are confident that this relationship will widen the market for our reputed products and retail solutions,” he adds.

Emirates Computers intends to market and sell NCR’s solutions into a number of industry verticals including retail, general merchandising, food, hospitality, postal and utility services.

According to Dani Diab, vice president Systems and Solutions Division of Emirates Computers, “The VAR appointment by NCR adds further value to Emirates Computers… We are positive that our combined strengths put us in a strong position to service this market in sectors that rely heavily on automated solutions for higher productivity and better customer service.”

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