Tejari.com plots world domination

Tejari.com has created a dedicated international business division as it looks to increase membership from outside of the Middle East.

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By  Matthew Southwell Published  June 30, 2002

Tejari.com has created a dedicated international business division to manage the company’s ongoing regional expansion. Part of the team’s job will be to increase membership from outside of the Middle East, by signing up companies from Europe, North America and Asia-Pacific.

“In a business climate that has seen less than a tenth of online marketplaces succeed, Tejari continues to attract both regional and global brands to its trading community,” says Sheikha Lubna Al Qasimi, CEO of Tejari.

“[Also,] Tejari’s international members are enjoying unprecedented access to regional tenders awarded by both the government and the corporate sector,” she adds.

The business-to-business marketplace has appointed Neil Le Quesne, previously CEO of Unilog and a former director at Oracle, to drive the expansion as Tejari’s new director for international business. Ammar Halabi, who becomes international business manager, will join him.

“Tejari has enjoyed eight straight quarters of solid growth – and that growth is still accelerating,” says Mr Le Quesne.

“During this same period several competitors have emerged and since disappeared through poor choice of technology partners or inability to execute. Tejari, with its solid business model, has achieved critical mass, brand equity and a unique position globally. Tejari’s mission now is to leverage its leadership position for the benefit of the international trading community,” he adds.

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