StorageTek opens the doors to regional office

Storage vendor looks to capitalise on strong market growth and support partners through local presence.

  • E-Mail
By  Greg Wilson Published  June 26, 2002

StorageTek has officially opened its Middle East branch office Dubai Internet City (DIC), in an effort to capitalise on strong market growth. The storage vendor also plans to use its increased local presence to beef up support for its distribution and reseller partners.

“In a difficult time for businesses in much of the world, those in the Middle East have continued to perform strongly and we see this as a developing market,” says comments Michael Väth, vice president and general manager, StorageTek EAME.

“As companies grow, so the volume of their data grows even faster. We have seen the need for efficient, manageable and affordable ways for organisations in the region to store their data,” adds Väth.

The local operation intends to use its increased local presence to target market verticals such as banking, media & broadcast, oil & gas, utilities and manufacturing says David Beck, StorageTek’s regional manager Middle East & Africa.

“We work with customers in all industries… to solve the problems that a rapid increase in data can bring. Analysts have estimated data growth to be up to a hundred percent annually. Managed correctly, that should be seen not as a threat but as an opportunity,” explains Beck.

StorageTek end user, Srood Sherif, chief information officer with National Bank of Abu Dhabi, adds, “we rely on StorageTek's Library Backup Solution to store, secure and manage our data backups in the most efficient way possible. Based on their products, we have put together systems that save money and make our company information available, accessible and manageable.”

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code