Time to go digital, says Panasonic

An internal report from Panasonic predicts digital projector revenues will increase from $4bn in 2000 to almost $10bn in 2005.

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By  Justin Etheridge Published  June 23, 2002

Star Wars Episode II: Attack of the Clones may soon mean more to IT professionals than a vague memory of glowing lightsabres. Shot, edited and distributed 100% digitally, this “movie” might just herald the death of analogue film. Consumers looking to buy a projector, whether for the office, a home theatre, or both, are likely to be faced with a new breed of digital projectors too.

“The home theatre has made rapid strides, and has steadily grown over the years,” explains Atsushi Hinoki, general manager, Panasonic Marketing Middle East. “Detailed market forecasts indicate that digital projector revenues will increase from $4bn in 2000 to almost $10bn in 2005, and annual growth rate of nearly 20%.”

“In keeping with the upward current market trends,” continues Hinoki, “Panasonic has launched its new home cinema projector PT-AE100, which provides the viewer with powerful and high-quality images in the comfort of his house.”

More specifically, the PT-AE100 boasts a 16:9 aspect ratio LCD panel and a short-throw lens, producing an 80-inch screen from a distance of 2.5m.

Despite a powerful new 120W lamp, Panasonic claims that energy consumption has been reduced, extending lamp life from 2000 hours to 5000 hours in economy mode.

InFocus too has embraced digital technology. In the face of a proud LCD history, its latest projector, the LS110, deploys Digital Light Processing (DLP), a technique developed by Texas Instruments Inc.

Complete with the industry ‘buzz’ technology, Faroudja video processing, the LS110 features a new DLP chip, able to give both 848 x 480 resolution for 16:9 widescreen and 800 x 600 for 4:3 video.

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