New distribution deal for Al Jazeera

Middle Eastern news channel to air across the region on Arab Digital Distribution.

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By  Marcus Webb Published  June 20, 2002

Al Jazeera TV, the Middle East’s most successful and internationally famous TV news channel, will be joining the Arab Digital Distribution (ADD) platform via its Arabic Al Awael satellite pay-TV bouquet.

As of the July 1, Al Jazeera will be exclusively encrypted on NileSat with the fast growing Al Awael set of channels.

“The deal with Al Jazeera is an important one for pay-TV in this region and can be considered a sign of confidence in ADD’s strategy in this market,” says Dr. John Tydeman, CEO of ADD.

“This is the perfect time for Al Jazeera to move to Al Awael given the massive growth witnessed by ADD recently after the success of the World Cup with Middle East viewers,” adds Tydeman.

Al-Jazeera gained worldwide recognition for its airing of the Osama Bin Laden tapes following the September 11th attacks in New York City and Washington.

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