Digtial cameras by the million

Industry forecasts anticipate that the boom in digital camera sales will see 28 million units purchased in 2002.

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By  Kate Concannon Published  June 18, 2002

With the explosion of digital imaging products, developed by consumer electronics and traditional camera manufacturers alike, digital camera products now occupy each segment tier. From professional, multi-megapixel equipment to impossibly petite party-snaps cameras, consumers are increasingly drawn to the convenience and cost-effectivenesss of film-free imaging, and are taking the digital plunge by the million. In fact, the uptake of the technologies at play here is so startling that industry estimates for 2002 suggest a demand just shy of the 30 million mark.

“In the current age of radical technological advancements, it is a well established fact that digital photography is indeed the norm of the day and has taken over the more traditional and conservative form of photography,” said Atsushi Hinoki, general manager for advertising and public relations at Panasonic.

“Digital photography is extremely beneficial as it avoids the need for film and film developing, thus making it possible to view recorded images instantaneously. It also provides the facility of allowing pictures to be shared worldwide via the internet as well as enabling PB-based manipulation and enhancement.”

Panasonic is responding to this consumer demand for digital imaging products, announcing in recent months the release of a complete camera range, the Lumix series, featuring Leica lenses, and more recently the hybrid SV-AV10.

“Industry forecasts predict that the global demand for digital cameras will reach a phenomenal 28 million units in 2002. These figures point to a tremendous scope for opportunities that cut across prevailing consumer and professional markets, as well as new markets for network-based cameras. The Middle East is also witnessing a tremendous increase in demand for digital cameras.”

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