US Robotics signs new distributor

US Robotics has signed Logicom as its distributor in Jordan in a bid to expand its presence in the Levant.

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By  Philip Fenton Published  June 9, 2002

U.S.Robotics has appointed Logicom as its business partner in Jordan in a bid to expand its distributor base in the Levant.

Logicom will provide U.S.Robotics’ complete line of Internet access and networking solutions high-speed ISDN, DSL and cable products.

“Logicom has an extensive and focused reseller network that carries a wealth of knowledge and expertise in the area of IT distribution, so they constitute the best partners for us in terms of strategic market positioning in the Levant,” said Mahmoud Samy, U.S.Robotics’ regional sales manager for North Africa and the Levant.

“We feel that Logicom’s team is very focused on both the channel and the consumer and possesses extensive skills in channel marketing, inventory management and credit control, which gives us the necessary framework to cater to the needs of our users in Jordan.”

The deal is an important one for Logicom, explained Michael Papaeracleous, general manager, Logicom (Middle East). “The Internet is a main area of focus in Jordan, and we need to ensure that the tools to take advantage of it are within everyone’s reach. This new partnership with U.S.Robotics is strategic for us and represents an evolution of the success that we have enjoyed with them in Lebanon.

“The IT market in Jordan is currently growing at a rapid pace and we believe that U.S. Robotics has the necessary approach and tools in driving the Internet forwards. We are certain that this partnership will first and foremost benefit the user, by giving him state of the art tools as well as best practice support, here in Jordan.”

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