Sun to open $1m iForce testing centre at DIC

Sun Microsystems has announced the opening of its first Authorised iForce Ready centre in the Middle East and Africa.

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By  Guy Mathew Published  June 5, 2002

Sun Microsystems has announced the opening of its first Authorised iForce Ready centre in the Middle East and Africa. The centre at Dubai internet City (DIC), to be run by Sun’s channel development partner Tech Access, will allow customers to design and test a variety of different solutions before they commit to buying any one of them.

The one million dollar centre is part of Sun’s commitment to its channel in the region said Sardar Ghalib, chairman of Tech Access. “The iForce initiative is very much a value added function for resellers and will go a long way to fulfilling our promise to deliver greater value to the channel. The centre will provide a compelling customer experience,” he added.

“The iForce initiative enables us to deliver proof of concept to customers before they commit. This means they can interact with a working prototype software and hardware solution, built from the ground up to address the needs of their business, whether they be large corporations or small to medium enterprise accounts,” said Denis Heraud, regional manager of Sun Microsystems, Middle East and Africa.

Ghalib continued that the strategic location of DIC was one of the main reasons for its being chosen for the Sun centre. “We are creating an iForce community to bring together regional and technology leaders. Through the centre customers will have access to a community of best in class solution providers. Our aim is to ensure that all the elements of any particular business equation are available in one place.”

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