Infocast launch in the Middle East

@Sky technology to be launched from Cairo.

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By  Marcus Webb Published  June 4, 2002

Infocast has opened a subsidiary in the Middle East. The imaginatively titled Infocast Middle-East will be based in Cairo, Egypt, to deliver the @Sky pilot technology service to the region.

@Sky design, market and operate multimedia data broadcasting, processing and reception infrastructures for the PC, via satellite or terrestrial transmissions. The @Sky pilot box allows customers to receive satellite television bouquets on a home PC.

French-Egyptian businessman Doctor Anas Fawzy, who has previously worked on the Komdex International Communications Satellite, will manage the office.

Infocast says the Middle East will initially implement the @Sky centre solution, before commencing operation of the first Arabic language multimedia service on the Nilesat satellite. The aim is to address the mass-market with the @Sky pilot, which will be manufactured in Egypt 'soon'.

"Thanks to his background, his experience and the key relationships he has built, Anas is definitely the ideal partner to drive our solid implementation in the Middle-East," says Jean-Yves Le Roux, President and founder of @Sky.

Fawsy is equally excited by the proposition of launching @Sky in the Middle East. "I have been rather impressed by the technology and the professionalism of @Sky,” he says. “Having introduced the project to key players in the region, both media and telecom operators, it is evident that the market is now mature enough to seriously start this new business."

Fawzy will also be appointed to the @Sky Board of Directors.

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