Sony Ericsson opens office for Africa and MidEast at DIC

Sony Ericsson Mobile Communications AB, the joint venture between Sweden’s Ericsson and Sony Corporation of Japan has opened an office at Dubai Internet City to oversee the Middle East and Africa region.

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By  Massoud Derhally Published  June 3, 2002

Sony Ericsson Mobile Communications AB, the joint venture between Sweden’s Ericsson and Sony Corporation of Japan has opened an office at Dubai Internet City to oversee the Middle East and Africa region.

“With its modern infrastructure, excellent communications and transportation links, Dubai offers the ideal location for our regional hub,” explained Mats Paulson, Sony Ericsson General Manager for the Middle East and Africa. “Our growth in the Middle East and Africa has been exciting. Middle East consumers are very tech savvy and demanding. The regional market is likely to continue seeing strong growth over the coming years,” he added.

“We are happy to welcome Sony Ericsson, one of the largest mobile communications companies in the world to Dubai Internet City,” said Dr. Omar Bin Sulaiman, Chief Executive Officer of Dubai Internet City. “Sony Ericsson will enrich the Dubai Internet City community with its innovative technologies and set higher standards of excellence in the mobile communications segment,” he added.

Sony Ericsson’s management is based in London, and has approximately 4,000 employees across the globe working on research, development, design, sales, marketing, distribution and support.

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