ADD kick off World Cup coverage on six channels

Agreement with World Cup TV means six unique channels of World soccer coverage.

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By  Marcus Webb Published  June 2, 2002

Arab Digital Distribution (ADD), operators of pay-TV bouquets FirstNet, Pehla and Al Awael, has confirmed six unique and exclusive World Cup TV channels that shall run throughout the tournament via ADD’s pay-TV bouquets. The event itself will be carried live on a dedicated channel for the World cup, with both English and Arabic commentary, from South Korea and Japan, joint hosts of the 2002 World Cup.

“The six exclusive World Cup TV channels will combine with traditional coverage to offer viewers added value TV sport viewing. These additional channels offer specialised programming and analysis of a type never seen before in this region, ” says Dr John Tydeman, CEO of Arab Digital Distribution.

The World Cup TV channels offer six different and simultaneous feeds of the matches as opposed to the traditional single feed of games. In addition to the standard coverage, one channel for each of the opposing teams, an extended coverage channel with before and after interviews and commentary, a channel with wide angle view of the match and surrounds with specially selected cameras, a continuous highlights channel and a mosaic channel will allow viewers to choose and enter automatically any of the six channels.

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