Acer extends channel sales training programme

Acer is increasing the depth and breadth of its sales certification programme, the ACSP, for partners across the region.

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By  Mark Sutton Published  May 27, 2002

Acer is expanding its sales training programme for its channel partners. The Acer Certified Sales Professional (ACSP) will be rolled out to all channel partners in the region, and will go into greater depth of knowledge than previously.

“Acer is a global brand with a reputation for excellence, both in terms of innovation and customer service. But to truly live the Acer brand, our frontline, channel sales people must fully understand how these strategic values translate to the customer, and to ensure this, they must be properly trained,” said Eric Tien, managing director, Acer Computer ME. “In short, we want all people who represent Acer products and services to our customers to be the very best representatives possible.”

The ACSP training programme is split along product lines, with trainees taking modules in Acer Veriton PCs, Altos servers, TravelMate notebooks and Aspire desktop and notebooks. Response from the channel has been good so far, with 40 channel sales staff from Jumbo, Aptec, Emirates Computers, KIT, CompuMe and SMB Computers attending the most recent training session, and over 200 ACSPs accredited so far.

“The primary objective of the ACSP program is to build on Acer’s customer centric philosophy. We want to ensure that our sales teams, both internal and external, are proficiently trained and in position to act as IT consultants rather than merely as sales people,” said Sunil Kumar, channel manager, Acer. “We believe Acer is an IT company that can add value to the buying process for valued customers across the region. And we believe that our long-term success lies in providing these IT solutions through a network of highly trained sales professionals.”

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