Slick CRM from Fomel

Fuchs Oil Middle East has deployed Vertscape’s CRM solution to automate automation of the recurring sales and customer service processes. As a result, it hopes to maintain enhanced customer interaction shorten the sales cycles.

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By  Matthew Southwell Published  May 27, 2002

Fuchs Oil Middle East has deployed Vertscape’s CRM solution to automate automation of the recurring sales and customer service processes. As a result, it hopes to maintain enhanced customer interaction shorten the sales cycle and reduce the and customer response management time.

Through the solution, sales orders and inquiries can be placed online through www.fuchsoilme.com from different countries in the Middle East and North Africa (MENA)around the world, rather than by fax or phone. A customer self service extranet module also allows The solution will also facilitate Fomel to in offer offering improved customer service to its distributors as they can now can log into the Fuchs Oil secure extranet and review their financial standing and oorder Sstatus at anytime.

“We realised early that it would be impossible to meet the rigorous and often demanding needs of our customers in the region, without a completely integrated and automated sales and customer management system,” says Asif Rashid, general manager, Fuchs Oil Middle East.

“However, we were looking for a solution that would not only meet our CRM requirements provide for speedy execution but would also simplify the implementation process, because we do not maintain extensive in-house IT resources in our regional office. Working with Vertscape’s CRM solution has been a rewarding experience because they provide an eBusiness solution that fulfils our business requirements of managing our seamlessly automating the sales cycle with our distributors across the region in a highly efficient manner,” he adds.

The CRM solution is over the Internetbeing used on a managed services basis, so Vertscape delivers both the application and the necessary hardware infrastructure for Fomel. Through its outsourced approach, the company believes it has saved around 60% over purchasing the software outright.

“Because it [the Vertscape solution] is offered as a mmanaged sservice, we do not need to make heavy upfront investments in hardware, software or extensive customisation. This ensures that the solution is not only highly effective but also extremely feasible and simple to implement,” says Rashid.

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