EMEA PC market shows improvement

Preliminary data from IDC reveals that the PC market in the Middle East and Africa is continuing to grow. With a 20.4% year on year growth rate the region is bucking the wider EMEA trend, which has seen a 1.5% decline in the number of units shipped.

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By  Matthew Southwell Published  April 30, 2002

Preliminary data from IDC reveals that the PC market in the Middle East and Africa is continuing to grow. With a 20.4% year on year growth rate the region is bucking the wider EMEA trend, which has seen a 1.5% decline in the number of units shipped.

The analyst house suggests that the EMEA wide decline is due to cautious corporate investment, something that is unlikely to change soon. As a result, Karine Paoli, IDC’s EMEA personal computing expertise centre manager, believes that the coming 12 months will be “another tough year for the PC industry.”

“As corporate demand is expected to remain constrained by the current market conditions there is little hope for a major rebound in the desktop consumer marketplace before the end of the year,” she says.

Furthermore, the constrained market will lead to greater competition among market vendors with IDC predicting that vendors will begin to focus on the small and medium sized business market to drive volumes.

While the EMEA PC market may continue to struggle the future is bright for the mobile market as notebooks sales continued to “boom” due to strong competition in the retail channel.

“Notebook uptake among SMB professionals and consumers continued unabated,” says Andy Brown, Research Manager for EMEA Mobile Computing at IDC.

“Intense competition on specification and price, and the introduction of Pentium 4 onto the mobile platform in Europe, contributed to drive sales. The market for portable computers should see a further lift with low penetration and a corporate recovery helping to drive the market in the second half of the year,” he adds.

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