PC sales rocket in Middle East & Africa

PC sales in the Middle East and Africa grew by 20.4% year-on-year in the first quarter of 2002, according to IDC. However, the Europe, Middle East and Africa (EMEA) region saw a 1.5% slip with sales of desktops especially weak.

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By  Neil Denslow Published  April 28, 2002

PC sales in the Middle East and Africa grew by 20.4% year-on-year in the first quarter of 2002, according to IDC. However, the wider Europe, Middle East and Africa (EMEA) region saw a 1.5% slip with sales of desktops particularly weak.

The PC market is showing a clear divide between desktop and notebook sales. The demand for desktops remains low and IDC expects little improvement in the rest of the year. However, notebook sales in the EMEA region grew by over 13% in the first quarter of the year, driven by strong competition and a focus on the small and medium-sized business sector (SMB).

“Notebook uptake among SMB professionals and consumers continued unabated,” comments Andy Brown, research manager for EMEA mobile computing at IDC. “Intense competition on specification and price, and the introduction of Pentium 4 onto the mobile platform in Europe, contributed to drive sales.”

The analyst expects the market for portable computers to continue growing because of its current low penetration and a corporate recovery in the second half of the year.

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