EMPA Middle East returns with Intel distribution deal

Regional components distributor EMPA Middle East, that split from parent EMPA International earlier this year, lands new distribution deal with Intel.

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By  Mark Sutton Published  April 21, 2002

EMPA Middle East has reinvented itself, with a new regional distribution deal with Intel. Jebel Ali-based EMPA Middle East split earlier this year from its Turkish parent company, and has now been refinanced by a consortium of local and US investors. The new distribution deal with Intel, which will cover eighteen countries, will be seen as a major vote of confidence for the relaunched EMPA.

“Intel has become the first multinational to appoint the new company as a regional distributor—and we could ask for no better endorsement of our capabilities,” said Rahb Hamidaddin, general manager of EMPA Middle East. “With Intel leading the way, we are confident that other multinationals will soon follow suit.”

EMPA Middle East was bought out from parent company EMPA international earlier this year. Although there was a previous distribution agreement with Intel, the chip manufacturer decided to sign a new agreement. EMPA will now carry the full Intel range for the Middle East, Africa and CIS countries.

“This agreement will boost our distribution base, in line with the growth we have witnessed in the region,” explained Gilbert Lacroix, general manager of Intel MEA. “Our decision to appoint the new EMPA as Intel’s distributor is based on our relationship with the existing management. Our decision is strengthened by the impressive list of contacts and outlets the company has in the region, and we expect that the new arrangement will deliver a more focused partnership in the Middle East and Africa.”

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