MSI appoints Aptec Gulf as distributor for the Middle East

Motherboard manufacturer MSI has appointed Aptec Gulf as its new distributor for the Middle East.

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By  Mark Sutton Published  April 10, 2002

Motherboard manufacturer MSI has appointed Aptec Gulf as its new distributor for the Middle East. Aptec will handle distribution of MSI’s complete range of mainboards, multimedia products and barebone PCs across the region, with the exception of Saudi Arabia and Iran.

“Aptec knows that the PC market demands constant technical and commercial innovation which is why we work only with innovation and dynamic partners,” said Bahaa Salah, regional general manager, APTEC GULF. “MSI motherboards and multimedia products have won numerous awards and we are delighted to introduce its strong product family in the Middle East market. We expect to offer motherboards with higher technical quality, so ensuring our commitment to become a VAD (Value Added Distributor) constantly introducing innovative ideas and interesting promotions.”

MSI, which is currently one of the top three motherboard manufacturers in the world, is also expanding its range with a number of new products, including graphics cards, servers, and Internet appliances.

“We are excited to have Aptec as a partner,” said Larry Wu, MSI’s Sales Vice President. “We are particularly pleased to have appointed Aptec because of their extensive experience in providing good products and excellent service to customers.”

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