ADD makes World Cup signing

Arab Digital Distribution has won the rights to distribute this summer's football World Cup throughout the region on its satellite television channels.

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By  Philip Fenton Published  April 1, 2002

Arab Digital Distribution (ADD) has secured the rights to distribute this year’s football World Cup in the Middle East and Africa.

The event will be exclusive in many countries, including Saudi Arabia, Bahrain and the UAE, and satellite exclusive across all other markets.

Live coverage of the event, to be held in Japan and South Korea, will be available on the Al Awael, FirstNet and Pehla bouquets.

“Football is the Middle East’s most popular sport, said Dr John Tydeman, CEO of ADD.

“Already our bouquets carry the most extensive array of local, regional and international football leagues and competitions ranging from the African Nations Cup to the Premier League.

“The World Cup is the biggest sporting event in the world and we are delighted to have secured a deal to offer all lovers of football in the Middle East a chance to subscribe to our pay television platform to view this event in its entirety.”

ADD will show six simultaneous channels, including one channel for each of the two teams playing a match, an extended coverage channel with before and after interviews, a wide angle view of the match and a continuous highlights channel.

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