Western Digital reports growing success in Middle East

Western Digital has announced a 15% growth in sales for 2001 in the Middle East, giving it a reported 35% share of the regional market for hard disk drives. The company’s growth in the area was based upon an increased marketing focus and the growing use of hard drives outside of PCs.

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By  Neil Denslow Published  March 26, 2002

Western Digital has announced a 15% growth in sales for 2001 in the Middle East, giving it a reported 35% share of the regional market for hard disk drives. The company’s growth in the area was based upon an increased marketing focus and the growing use of hard drives outside of PCs.

“Western Digital’s significant growth rates achieved in year 2001 reflect the company’s increased focus on the Middle East market in both business and the computer sectors,” says Heidi Berger, Western Digital’s vice president for marketing, Europe and the Middle East.

Rauf Baig, the company’s regional sales manager for the Middle East, Africa and Southwest Asia, explains that its “hard drive technology and current distribution strategy are the keys to our success in the region, and we intend to leverage this strategy to increase Western Digital’s share in the expanding hard-drive markets of the United Arab Emirates, the Kingdom of Saudi Arabia and Egypt.”

Market growth is not only being driven by the PC users. In fact, the company estimates that less than half of its disk drives will be used in PCs by the end of the year. Instead, the drives are being put into a variety of other machines, including Microsoft’s x-box game consul. The company shipped a million drives to Microsoft in the fourth quarter of last year.

“Our increased market share is testament to Western Digital’s commitment to provide the region with a high-capacity, high performance hard drive technology that is the best-of-breed, reliable, accessible and cost-efficient,” argues Berger.

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