More PC price rises

NEC, Japan’s largest PC supplier, has become the latest manufacturer to announce price rises. The company cited the rising cost of parts, such as DRAM chips and liquid crystal displays, to explain the increases.

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By  Neil Denslow Published  March 25, 2002

NEC, Japan’s largest PC supplier, has become the latest manufacturer to announce price rises. The company cited the rising cost of parts, such as DRAM chips and liquid crystal displays, to explain the increases.

A company spokesman told Reuters “we are in a situation where we have to jack up PC prices from the next new product line.” However, he did not say how big the price hikes would be.

NEC is following a recent trend among computer makers. Just last week, Apple Computers upped the price of its low-end iMac desktop computer by US$100 blaming the rocketing price of components.

Reports in Japan suggest that Fujitsu and IBM Japan may also be planning price increases of between 10% and 20%.

The Nihon Keizai Shimbun said the weak yen had caused a rise in procurement costs in Taiwan, where NEC and Fujitsu have their factories.

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