New Mercedes-Benz E-Class available in Middle East from today

An update of the Mercedes-Benz E-Class went on sale in Dubai and Abu Dhabi for the first time this morning.

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By  Kieran Potts Published  March 19, 2002

An update of the Mercedes-Benz E-Class went on sale in Dubai and Abu Dhabi for the first time this morning.

The new model incorporates Mercedes’ Sensotronic Brake System — introduced to the SL Class last year. It operates on an electronic as well as a hydraulic basis, reputedly reacting more quickly and precisely than conventional hydraulic-only mechanics. An in-built computer calculates the exact braking force required, given the road conditions, and distributes it accordingly to each of the wheels.

The now-emblematic receding oval headlamps – first re-introduced to Mercedes in 1995 — have been slightly angled back as the company maintains its progressive design of sleeker, more efficient cars.

Effort has also been put into improving the suspension system, and new ‘smart airbags’ have been introduced, inflating at different rates depending upon the gravity of the stopping speed.

The car was first exposed to the press last night at the DaimlerChrysler showroom in Jebel Ali, UAE — the first time such a launch has been hosted by the Mercedes Benz dealers. Steffen Baumann, sales and marketing director for DaimlerChrysler Middle East, said, “Since the launch of the very first E-Class, over 18,300 vehicles have been sold in the Middle East.

“Last year, sales were 2,900. Worldwide sales of previous E-Class models have averaged 200,000 vehicles a year.”

Richard Barber, general manager of Gargash Enterprises, added, “I am sure this new model will attract new buyers, and I am certain we will reach our ambitious sales target of over 600 cars this year, up from 550 in 2001.”

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