Almasa launches ASUS Premium Partner Programme

Almasa Distribution has set up a new partner programme to help promote ASUS products to its customers.

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By  Mark Sutton Published  March 17, 2002

Almasa Distribution has set up a new partner programme to help promote ASUS products to its customers. The ASUS Premium Partner Programme will reward resellers with superior discounts and additional support activities, and is intended to benefit both existing ASUS partners and to attract new resellers.

“This initiative underlines our enthusiasm to work with resellers and provides a solid platform to support their success with the right business tools and resources for us to achieve one common goal,” said Raj Samel, ASUS product manager, Almasa Distribution. “The programme is a privileged membership and provides superior discounts on ASUS products to approved resellers who commit to a given quarterly target.”

Under the scheme, resellers will be appointed as either Gold or Silver level partners, and will benefit from rebates, price protection and payment term benefits on ASUS products, plus sales and marketing training, marketing collateral, access to market development funds, and endorsement in ASUS marketing communications. Resellers will also have dedicated account managers and enhanced technical support.

“We regard our channel as one of our core routes to market” said Ted Chan, account nanager AsiaPAC, ASUS. “We have listened carefully to Almasa’s requests to deliver localised reseller incentives to capitalise on the growing market opportunity. Utilising their attentive market approach and expertise in channel management, we are proud to have worked together to deliver the much needed partner programme.”

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