DSF Web site for Keralites launched

A Web site, developed for the largest Indian community residing in the Gulf, was inaugurated by Hussain Ali Lootah, CEO of DSF at the Dubai Media City today.

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By  Vijaya George Published  March 11, 2002

A Web site, developed for the largest Indian community residing in the Gulf, was inaugurated by Hussain Ali Lootah, CEO of DSF at the Dubai Media City today. The single page web site Entedsf.com, which means “my DSF”, is published in Malayalam for Keralites.

“We are confident that this site will help create awareness and provide information about DSF to Keralites, who make up the largest community in the UAE,” said Mr. Lootah. The Web site, a joint venture between Park Lane Publishing, C-Lands Network solutions and Malayalam satellite television channel Asianet, has been developed to create greater awareness about the shopping festival among Keralites.

”The Web site acts as a window to the world of DSF in Malayalam, with detailed information on the festival such as different DSF venues, daily programme schedule, history, news update and more,” commented P.Aslam, chief patron of the site.

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