Cisco Expo drives North African e-biz

Cisco has been seeking to drive the adoption of technology solutions that enable e-business and reduce communication costs through its Cisco Expo in Casablanca.

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By  Guy Mathew Published  March 10, 2002

Cisco Systems has held a conference in Casablanca, Morocco, aimed at driving the adoption of e-business technolgies in the region. The programme at the March 4-5 event focused on technology workshops and business solutions for decision makers.

The company also demonstrated solutions that it says have reduced costs in other businesses elsewhere in the world.

The conference was par run in conjunction with Intelcom and CBI, two of Cisco's biggest channel partners in the region. Cisco hopes will encourage other solution providers and resellers to join its partner programme.

Cisco was also using the conference to push its IP Telephony solutions and explain the extended services that can be derived from them.

Mohammed Abdul-Malak, Cisco’s country manager for Levant and North Africa, said: “For North Africa to succeed in the internet economy, it needs to address basic infrastructure issues such as equitable access to telecommunications networks, legislative frameworks to facilitate e-commerce and e-government issues.”

“How organisations implement technology that makes e-business possible is also important and the Expo in Casablanca is the first of its kind for Cisco in North Africa and we plan to hold similar workshops and seminars across this region in the near future,” he added.

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